About Us

Founder Story

Pooja Ttuli

Krelon Cosmetics was founded by Pooja Ttuli, a lifelong makeup enthusiast with an entrepreneurial spirit. After over 10 years in the beauty industry and earning a postgraduate degree in literature, Pooja was inspired to create her own makeup brand that filled a void she saw in the market.

Pooja has always felt that something was missing from the wide variety of beauty products available – the products often lacked an extra level of quality and care put into their formulation. She started Krelon Cosmetics with the mission of providing makeup products that are thoughtfully created and perform beautifully.

Our Mission

Making a Beautiful Difference

The mission of Krelon Cosmetics is to inspire confidence and self-expression in our customers by providing high-quality, thoughtfully formulated makeup products. 

  • Innovative formulas for beautiful, long-lasting results using premium, safe ingredients
  • Exceptional user experience through stunning packaging, intuitive design, and education
  • Accessible products with inclusive shade ranges and reasonable prices
  • Ethical, sustainable operations minimizing environmental impact
  • Cultivating a supportive community for all makeup enthusiasts
  • Listening to customer feedback and continuously improving
  • Providing an enjoyable, rewarding work experience for team members
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Guaranteed PURE

All Makeaholic formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
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Completely Cruelty-Free

All Makeaholic formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
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Ingredient Sourcing

All Makeaholic formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
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About us

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